Hala Moddelmog has spent the last 19 years of her career in president and CEO roles. She is a multi-dimensional leader with areas of strength in strategic planning, marketing, brand and product development, and assembling and managing high performance teams. She is known as a transformation specialist who revitalizes brands. Moddelmog was the first woman to lead an international restaurant company when in 1995 she was named President of Church’s Chicken, the world’s third largest chicken brand with 1500+ restaurants in 15 countries and nearly $1B in system sales. In 2006, she was chosen as President and CEO of Susan G. Komen for the Cure, the world’s largest grassroots network working to eradicate breast cancer through education, awareness, public policy, and science throughout the globe. Since its inception, Komen has contributed billions in the fight against breast cancer and has outreach in 50 countries. In 2010, Moddelmog became President of Arby’s Restaurant Group, an international quick-service restaurant chain with approximately 3,500 units and annual system-wide sales of approximately $3 billion. Arby’s was owned by Wendy’s/Arby’s Group, Inc. (NYSE: WEN) until being sold to Roark Capital Group in July 2011. Moddelmog continued to serve as President of Arby’s until November 2013. In 2014, Moddelmog became President and CEO of the Metro Atlanta Chamber of Commerce. She has previously served as a director on the board of Amerigroup Corporation (NYSE:AGP) and on the board of AMN Healthcare (NYSE:AHS) as well as several private corporate boards.
As President of Arby’s, Moddelmog led the brand to twelve consecutive quarters of comparable store sales increases and increased EBITDA by 80% from 2011 to 2012. Under her leadership, the team created a new brand positioning, launched new product platforms and new advertising campaigns, and redesigned the logo and building. She led the brand revitalization with strategic marketing and operational initiatives that make the brand relevant to today’s consumers.
Highlights of her career at Komen include the establishment of a world-renowned Scientific Advisory Board with a record-setting annual grant of $100m to scientific research and the establishment of the Susan G. Komen Advocacy Alliance, a 501c4 designed to advocate for breast cancer patients at the federal and state level. Moddelmog also strengthened the operational and financial stewardship of the organization, and as a result, Komen received its first ever 4-Star Rating from Charity Navigator. During Moddelmog’s tenure, Komen’s awareness and the number of corporate sponsors grew significantly (from 123 sponsors in 2006 to 296 in 2009), as did Komen’s reach around the globe. She developed the Komen Global Promise Fund and led mission delegations to Africa, Eastern Europe, and the Middle East.
While she was President of Church’s, the company experienced record sales and profit growth with eight years of consecutive comparable sales increases, which out-paced the foodservice industry growth rate. Moddelmog also led a logo change and complete reimaging of brand. She was recognized for her strong relationships with franchisees, her marketing savvy, and successful new product development. Moddelmog’s strategic direction for Church’s translated to new heights of restaurant operating profit. She led the brand both under private equity ownership and as a public company under AFC Enterprises (NASDAQ:AFCE), and she was instrumental in the divestiture of Church’s back to private equity ownership.
She serves/has served on multiple boards: public, private, advisory, and nonprofit; and she is a frequent speaker at conferences, universities, corporations, and associations and on TV and radio on topics including her business areas of focus as well as women's business advancement and public board service. She has testified before the Senate HELP (Health, Education, Labor, Pensions) Committee and the Senate Women's Caucus, and she is the recipient of numerous awards and recognition including an Honorary Doctorate of Letters from Georgia Southern University.
Moddelmog earned a Masters in Journalism and Mass Communications from the University of Georgia and a BA in English from Georgia Southern University. She has also attended Executive Education programs at Harvard and Kellogg and has her National Association of Corporate Directors (NACD) certification. She resides in Atlanta, GA with her husband, Steve Moddelmog. They have two adult children.