Beatriz Perez is Chief Sustainability Officer (CSO) of The Coca-Cola Company. She is accountable for generating and driving a global sustainability strategy that’s focused on enhancing personal well-being, building strong communities, and protecting the environment. Prior to becoming the Company’s first CSO, Beatriz served as the Chief Marketing Officer for the Company’s North American Division.
Beatriz started at Coca-Cola as an Associate Brand Manager in 1996 and has earned increasing levels of leadership responsibility since then. Along the way, she led Integrated Marketing for Coca-Cola North America and helped bring brands to life with consumers through strategic partnerships with NASCAR, PGA, U.S. Olympic Committee, NBA, LeBron James, American Idol, the OSCARS, Ryan Seacrest and others. Bea developed the Company’s award-winning Motorsports marketing platform, which launched Coca-Cola as the Official Soft Drink of NASCAR, and created the Coca-Cola Racing Family. She also created the Coke Digital Network, an innovation in consumer communications.
Beatriz has been inducted into the American Advertising Hall of Achievement and the Sport’s Business Journal’s Hall of Fame. Among other honors, she earned an Industry Career Achiever award by the American Advertising Federation’s Mosaic Center and was awarded with the Larry King Cardiac Foundation’s Gerald S. Snyder Heart Award. She also was named one of Sports Business Journal’s "Top 25 Women in Business."
Beatriz sits on the boards of Children’s Healthcare of Atlanta Foundation, The Victory Junction Gang Camps founded by Kyle and Pattie Petty, the United Service Organizations (USO) and HSBC North America Holdings, Inc.
Beatriz lives in Atlanta and spends her free time outdoors with her family.